1. You have to buy the companies own brand product
Ready meals, shakes, bars, pills, lotions, tables, capsules, or powders are among the most common products that ‘health food’ companies like to hook you into buying. Most say that you will not lose weight or get in shape without their products, or that you will get “Rapid Fat Loss’ etc etc. Yawn yawn yawn….
Some companies will even scam you into taking out a subscription for their crappy ‘health supplements’. Its like this, food that is whole, unprocessed, and natural (namely vegetables, meats, and fruits etc) are what humans are designed to eat. They are cheaper than manufactured health foods, and will yield many many times more positive short term and long term results. If someone is telling you that you need anything else that is not fresh food, be suspicious, be very suspicious.
2. They make unrealistic claims
If you are serious about getting into shape, and have been trying to figure out which bandwagon to jump onto next, then its time to get serious about what kind of results you should expect. Its safe to lose on average 0.5-1 kg per week if you have weight loss in mind. Any less, and you are probably dropping the ball with your nutrition or training, and if you are consistently dropping more than 1 kg per week in weight then you are either running the risk of doing too much too fast, or are not building any muscle mass, which is a key element to any successful body transformation. At first this may not seem like great progress, but imagine losing 1kg of fat per week over 20 weeks. That’s 20kg! Weight loss that lasts is built on positive lifestyle habits, and therefore takes a bit of time to develop. If you spot claims that are far and above this, or sound extreme, then be wary.
3. You have to eat very little for a short space of time
If for example, you were eating a particular low calorie food, a breakfast cereal for example, for lets say 2 weeks, then of course you will lose weight! If you are starving in the dessert you will also lose weight, and that’s effectively what happens when you restrict your calories and nutrients in that way. It might sound like a brilliant idea, but the downside is that your body thinks its dying, you have very little nutrition in your diet, and in the end all you have done is replaced one rubbish nutrition habit (for example drinking lots of fizzy drinks), with another (for example eating lots of low nutrient breakfast cereals). Its inevitable that your body will have a massive backlash once you stop the crazy cereal diet, unless of course you don’t give it up, in which case, you can expect to live a shorter and less healthy life. Tough call on that one.
4. They have a celebrity endorsement
No one will invent a diet that trumps eating whole foods for the vast majority of the time, exercising regularly, and eating whatever you like for fun from time to time. If they do, then they certainly wont need a celebrity to come onto the TV to tell us how great this new diet is because everyone will be doing it anyway. When you see your favorite soap-star getting stuck into a pink shake on TV that changed their lives, ask yourself if you think they did that add for free, or do they REALLY believe what they are saying. Then turn off the TV and go out for a walk.
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